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Eccquity, emerging from Kentucky with a silky mix of R&B and pop, is making his mark as he brings in the summer season with his new single, "Can't Lose"
"Can't Lose" is, at its core, exactly what the title advertises, a statement of perseverance and braggadocio featuring good times. The production is both slick and scruffy at once, a testament to Eccquity's practiced ear as a studio artist. Each layer of the clean 808s and melodic phrasing, included, of course, has its place, culminating in a cut that sounds as much like a personal mantra as it does a party soundtrack. The two-time Full Sail University graduate not only possesses skill, but also a vibe. And from the minute the beat drops, "Can't Lose" has a confident energy that communicates a late-night cruise with your windows down and everything ahead of you. The track dexterously drifts between styles, drawing in shiny pop melodies and smoky vocal colors along the way, as well as snappy rap rhythms that don't work too hard to impress you because they don't need to.
Eccquity isn't just making music, he's creating moments. And he's given us a good one, with "Can't Lose. This isn't background noise. This is front-row energy. Hit play and don't be surprised if you find that you're walking a little taller.