NOAH. steps into the limelight with his new single, “Around Me,” a track that seamlessly connects modern rap and R&B. From the first beat, we’re pulled into a desert where smooth confidence cools off as if at night, giving us a late-night reflection of Drake’s emotional sway meets Bryson Tiller's flow.
“Around Me” is a tale of pursuing success while wrestling with someone who remains tethered to and absent from your life. NOAH. Tells this story with effortless flow, wrapping wordplay around sharp, shiny production equally suited for headphones and car speakers. There’s a magnetic tension to the track, it’s introspective but flexed up, emotional yet irrefutably calm. The melodies stick, the flows come easy, and the lyrics will strike a chord with anyone who has experienced an ambition-fueled unrequited love while in a complicated relationship.
The difference with “Around Me” is how NOAH. Pulls off to bring the heartbreakingly personal into the universal. Each line is lived-in, each chorus lands with an intimacy that calls you back. And the song itself is a piece of popcraft with subtle enough artistry in its delivery and production to make it worthy of replay, even if you somehow get tired of those repetitive hooks.
In a music world dominated by crossover rap and R&B jams, NOAH. Stakes his claim with a voice at once sleek and compelling. “Around Me” is a statement of purpose, the work of an artist who knows where he belongs in music but isn’t afraid to assert his claim on the balance of openness and swagger that makes contemporary urban music feel modern. For anyone on the hunt for today’s pulse of genre-blurring hits, NOAH. ’s “Around Me” is one you won’t be able to get enough of.
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