Pryme Kingz are making it quite clear that they are here to create music filled with a vibe that gets both hearts and hips moving. On their new single "Eye Service," the trio, Freeze Pryme, La'al Pryime, and Prelude DM, turn up the heat on a simmering combo of Afrobeats, Afro-pop, and UK R&B. The result is a song reminiscent of a late-night drive through city lights or a poolside sunset, with just the right amount of dreamy feeling. Sampling Tamia's classic number "Into You," "Eye Service" mashes up the old with new ever so smartly.
The trio infuses new life into the melody with a rhythmic spring that tailors it perfectly for today's Afrofusion enthusiasts. It's smooth without being sleepy, catchy in a very un-commercial way, and that sweet spot is why it sticks. You hear it once, and you catch yourself humming it for the rest of the day. The track sits snugly in a mix of warm, airy production that would feel instantly familiar to fans of artists like Wizkid, Gabzy, or B Young, or fellow Omah Lay. But Pryme Kingz make sure their unique London flavor doesn't get lost in translation. There's an effortless swagger to the way they speak, a casual charisma that may not scream for attention, but certainly can demand it.
"Eye Service" twists up the idea of people doing things for appearances, serving a message without sermonizing. It's reflective, but not so heavy that it would kill the vibe. The breezy manner in which the vocal melodies glide over the beat sounds effortless, and their stacked harmonies, created by dispersed vocals from each of them, are where most of that emotion comes in. As a collective, Pryme Kingz prove they're more than just the next hot name on the underground. On Eye Service, they display not just their vocal acrobatics but also a keen ear for production and an instinct for bringing the best of Afro sounds into contemporary UK R&B. Whether you're crafting a chill weekend playlist or in search of your next musical obsession, "Eye Service" is right up your alley. It's vibey and cool.
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