With snarling hooks, gritty production, and vocals that bite with conviction, Estella opens her world of defiance and determination to you. Estella says, "This song is for anyone who's been judged, underestimated, or dragged. It's about turning that into fuel, standing your ground, and flipping the script." And the track is something about the immediate energy of the way it chugs forward, combined with the sound of Estella herself, who sounds like someone you shouldn't mess with, and the sense of power is irresistible.
"I Like It Rough" manages to find the sweet spot between openness and strength, softness and grit, blending the two together effortlessly into a story that feels relatable to anyone struggling through life or the obstacles society throws at us. Estella can be heard above the mix, but what her voice conveys is a mixture of defiance and poise that suggests power smolders, and then it explodes. With the lines between pop, hip-hop, and alternative further blurring, Estella Dawn makes her mark as an artist unafraid to mix and break genre lines. "I Like It Rough" is a movement, a daring declaration that accepting your entire being, flaws and all, is the ultimate act of defiance. With her latest release, Estella Dawn is determined to lead the conversation. "I Like It Rough" is an anthem for anyone ready to take charge of their own power and story, one unapologetic lyric at a time.
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Estella Dawn is back with her new licensed single, "I Like It Rough," and she mixes pop rap with conscious hip-hop and alt-pop for an undiluted, genre-blurring certified banger that can't be ignored. It's a statement that is raw, unapologetic, and fiercely empowering. Channelling Doja Cat's daring prowess, Jessie Reyez' gritty storytelling, and BANKS' sultry charm, Estella Dawn has created an aural offering that's chaotic and controlled. "I Like It Rough" is a manifesto.