Misha Fair’s new music video, “Beg,” is a feast for the eyes and an emotional reckoning. Crafted under the masterful eye of BC Cinematics’ Benjamin Coffey, the video creates an evergreen backdrop for Fair’s thunderous delivery. It is captured through vintage lenses and widescreen Cinemascope, which brings to mind the classic era of cinema.
The movie flashback proves to be more than a visual concept. “Beg” finds Misha Fair at her most raw and Penned in the depths of personal heartbreak. The track burbles with grit and grace, buoyed by a voice that summons the spectral greatness of Etta James and Janis Joplin. It’s a timeless pain here and a radical reclamation of identity.
The video leans into that intimacy. Shadows dance across her face as the camera lingers, catching every flicker of emotion in moody, noir-like intensity. It’s deliberate glamour, but it’s never pristine. It’s flawed, human, and real, just like the song, just as the woman who created it was. Fair’s grasp of presence is inarguable. She has the magnetic force that draws you in and keeps you there in every frame. She doesn’t plead for attention, she commands it.
With “Beg,” Misha Fair offers more than a song or a music video; she provides a full-body experience. It reminds us that soul music still has teeth and that, when met with indisputable talent, it can be the most ferocious statement of all.
Great article.
ReplyDelete