Naomi Jane’s newest single, “I Cry”, is not your average heartbreak ballad, it’s the glistening, tear-streaked anthem that you turn up loudest to when your heart hurts the most. Clocking in as a mid-tempo pop/R&B cry-on-the-dancefloor, the track comes with a pulsing piano synth heartbeat and a bassline that pimps more than steps out of your back’s shadow, solid as that secret you can’t keep any longer. And then there’s the hook, mascara-run honesty with a melody you’ll find yourself humming long after it fades.
“I Cry”, quickly flared to life and earned a spot on Spotify’s Editorial playlist All New Pop. However, it shouldn’t come as a shock that Naomi enters the show with 7.6 million streams, 15 million video views, 200K monthly listeners, and a publishing deal that she signed when she was just 16. This single is a statement, the hinge on which her world swings open wider still toward her forthcoming LP, "Dissonance".
The ghostly, intimate short film accompanies the song. No costumes, no theatrics, just Naomi. She rests there while the room whirls around her, her eyes fixed on herself in the mirror. The paint wipes away. The clown breaks, but it’s not her. It is all that she has been told to be.
For Sia fans, Demi Lovato lovers, Madison Beer stans, Mimi Webb appreciators, RAYE admirers, Renée Rapp enthusiasts, and Sasha Alex Sloan disciples, “I Cry” lands squarely in that sweet spot where openness collides with voltage. Naomi Jane is not pursuing a moment. She is the moment, uncut and unshielded, singing through the sting.