New York's Orrin is back with a new release that is louder, faster, and sharper than his last one. "Poppin' It," the most popular song on his latest EP "Nü New York", is a statement for a new era of sound and identity.
Orrin utilizes UK garage beats and movie-like sounds to showcase the crazy and fantastic nature of his hometown. "Poppin' It" is both confident and renowned, which is what it means to do well when style, fame, and even reality are constantly changing.
The music video, filmed in front of the Statue of Liberty, effectively illustrates the challenges people face in navigating the digital age. In this piece, Orrin is both an icon and an observer. It features layers of distorted screens, browser windows, and graphics inspired by the Y2K era. He acts out against the American flag and the Manhattan skyline like a prophet from the time after social media.
In "Poppin' It," Orrin not only showcases his skills but also reveals the vibrant energy of New York through a lens of hyper-modern innovation. It sounds like Trippie Redd and Playboi Carti, but with a twist on the rage style. It is chaotic but planned, and it is trendy but thoughtful.
Orrin's "Nü New York" makes him one of the most creative influencers in the city by bringing together the club, the street, and the screen into one powerful force. "Poppin' It" doesn't just mean what he's doing, it also means that he's becoming the future of New York music, which is happening right now.