"Look At Me" by Geo Baddoo is a bracing new single that arrives in an era when public images are curated ephemera, authenticity is a rarity, and the slap of an unforgivingly accurate read seems forever forbidden. The London-based artist wields her distinct vehicle of R&B, neo-soul, and alternative textures in a song that insists that you pay it mind, feel it, see it, and understand it.
Produced with German producer Tytanium, "Look At Me" is a summer-ready track that takes you and your emotions for a spin around its expertly produced soundscapes. Geo Baddoo's weathered yet graceful voice drifts over a silky mixture of deep house beats, jazzy fills, and velvety soul. It's the type of soundscape that would sound just as natural in a dim-lit lounge or across a festival sunset stage.
Fueled by a reflective moment during her time in L.A., "Look At Me" confronts the performative pressures of contemporary life. Geo turns this universal experience of being surrounded by people wearing social masks into a bold artistic statement. Self-acceptance is celebrated within the track, which pulses with quiet defiance amidst a society obsessed with illusion.
The truth is authenticity is second nature for Geo Baddoo. She was raised in a countryside village and influenced by a creative home centered around her father's home studio. Her songwriting is intentional and fearless, garnering inspiration from greats like Nina Simone and Al Green while making her lane through the perspective of lived experience. She's being it more than singing about keeping it all the way real. "Look At Me" is a declaration of existence. With this release, she shows that she is an artist to be reckoned with. If there's a song that grooves, reflects, and empowers all at once, this is it.
Discover Geo Baddoo on Instagram