In today's distracted and validated generation, 4mara stands out like a sore thumb or a breath of fresh air with his brand new single, "Not my concern." Grounded in hip-hop's more thoughtful tradition, lyrics still matter, and the music has a point. This track not only raps but also says something.
Mixing conscious, old-school, and alternative Hip-Hop, 4mara comes through with a sound that seems timeless yet present simultaneously. "Not my concern" has the bone-rattling heart of golden-era rap, the boom-bap textures, the spare production, and the incisive bars, but it's filtered through a modern sensibility that feels all their own. This is reclaiming Hip-Hop as a place for genuine stories, actual emotion, and genuine independence.
Straight out the gate, the beat is a stripped-back, raw mood and its simplicity almost defiant. That makes room for 4mara's delivery to stand out and stand out. And shine it does. Their cadence teeters between spoken word and steady rhyme, every bar met with the assertive diction that truth brings.
The song touches upon disconnection from the chaos, not getting caught up in the trivial pursuits and digital noise that shapes modern life. This is a mantra for the discouraged, the overstimulated, and the quietly rebellious. There's no reason for fireworks or trendy gimmicks. Instead, the song feels like pulling you into a contemplative headspace, where the message doesn't stop at the mind but hits the gut.
For lovers of real Hip-Hop of Common, Mos Def, and early Kendrick, the soul of 4mara's approach will be recognizable but not redundant. "Not my concern" is a bold goodbye from an artist who knows who they are and what they stand for. At a time when everyone seems to have an opinion, 4mara's resistance to being sucked into the noise is also refreshing. It's revolutionary.
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