The new single from 2ndVerse is "No Stoppin'," a breath of fresh, conscious air. Coming out of Albuquerque, New Mexico, this emerging supergroup, consisting of lyricists UncleBizzy, Jordan Kingston, and Croz, with production from Solo, who never ceases to disappoint, made it quite obvious. They are constructing a legacy. "No Stoppin" is a statement of purpose. A brassy, no-apologies testament to persistence, artistic integrity, and the raw roots of boom-bap hip-hop.
The track doesn't beat around the bush from the opening bars, setting a timeless yet fresh tone. Solo's production channels that grimy, soul-sampled quality cherished by fans of the golden era, but it's modern enough to sound fresh and crisp. The interesting thing about 2ndVerse is their unity. Each person has a unique taste. UncleBizzy's grimy storytelling, Kingston's laid-back introspection, and Croz's cut-throat wordplay combine to create a coherent sound fabric. Lyrically, they're here for the uplift and the unpack, offering up a feeling of purpose and togetherness without preaching down at us. It's woke hip-hop that still hits.
But "No Stoppin" wasn't just about lyrics or head-nod production. It's a matter of momentum, message, and mission. This track is like a flag planted in the ground that says 2ndVerse are serious players, not just in New Mexico, but on the national scene. The group's blazin’-fast work ethic comes across in the execution, which is considered confident and made to last. Whether you're a backpacker hip-hop purist or just searching for real music, "No Stoppin" hits the target. It's evidence that the proof is in the pudding when you match passion, purpose, and powerhouse production. With this project, 2ndVerse is stomping out of their lane.