Tokyo-based electronic provocateur YELLOCK has just released his latest track, "Infinite Scroll." It's a hypnotic lunge into contemporary digital addiction, and as dance-worthy as it is dizzying. As a producer who incorporates tech innovation with pulsating soundscapes, YELLOCK stretches the limits of how a song can feel. "Infinite Scroll" grounds you in a trance, a ritual for the screen-obsessed. But this doesn't amount to merely some background noise for your next binge. It's a conceptual experience, part spiral, part social commentary.
YELLOCK's spare lyrics reflect the deadening hamster-wheel rhythm of our daily digital routines of swipe, tap, scream, and collapse. In each loop, the lines dig deeper into your psyche, and the uncanny symmetry metaphorically captures the ever-cycling loop of your curated feed and phantom dopamine hits. His voice, sometimes robotic-sounding, at others uncannily human, speaks a question we all feel but are rarely brave enough to ask, "Am I even alive?" The production is equally immersive. A whirling mess of glitchy textures, subterranean bass lines, and industrial synths, the music conjures the feeling of being stuck in an app with no end. It's a cold calculation through and through, but it surges with urgency. The drops are whisperers, slink, and pull you down.
YELLOCK, already known for his trailblazing work in XR and virtual human performances, looks inward here, centering not on digital space but the psychological damage it inflicts. "Infinite Scroll" dares you to wake up while moving. In a world of the feed that won't quit and where real and virtual blur, "Infinite Scroll" lands like a warning shot in the club. YELLOCK is more than just creating music. He establishes mirror worlds that mirror our habits, fears, and future. And "Infinite Scroll" could be the sound of the existential crisis hiding in your pocket.
Discover YELLOCK on Instagram