Phoebe Vic is not here to play it safe, and that's precisely what makes her latest single, "It's My Pleasure," so compellingly addictive. The Southern Aotearoa-born(ish) alt-pop artist from the southern shores of Aotearoa (Te Waiponamau) serves a slow-burning, genre-jumping first glimpse of what happens when openness, sensuality, and a rich lode of power melt to become an unforgettable dance track.
With a sensibility for storytelling and a voice that straddles the line between intimate and commanding, she lures listeners into a world where desire and duty blur and quickly reclaim her narrative. "It's My Pleasure" is as much about seduction as it is about pushing against the pressure to be agreeable. It's that type of track that feels like a whispered secret shared between mates, but also hits you like a silent thunder.
The production is minimal and magnetic. Understated synth textures envelope the slinky bass line, and Vic confidently glides through restrained verses and an unapologetically good hook. Every beat and breath is carefully calibrated but not overwrought, a testament to her gift for dabbling in styles while adhering to the pop formula.
Vic turns her brightest when she plays up contrast. Lines that appear to wave off in polite or pleasant directions will suddenly curl into something more barbed and interesting. The song's title is a double entendre and a dare. How much of what we give is for us, and how much is a performance?
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