.jpg)
Chris Bullinger's new music video "Shine" stands out like bright headlights cutting through fog on a night. This Nashville-based singer-songwriter is not just performing, he's delivering a powerful message inspired by deep night reflections and the strength of community.
Originally a single from his album "Waitin' To Be Seen," "Shine" asks a thought-provoking question in its chorus. This question resonates with listeners long after the music ends. The release of the official music video adds a visual layer to this message, combining eerie and uplifting elements. The video was filmed in Asheville, North Carolina, and carries a sense of emotion due to the town's recent struggles with flooding. Despite the hardships, local filmmaker Simon Bonneau led the team to create something meaningful, transforming recent pain into a loving tribute to Asheville's artistic spirit. According to Bonneau, the actors and crew worked together seamlessly, making every moment of the shoot feel important.
Set in a dreamlike corporate hall and the dimly lit areas of The Wortham Center, which generously allowed filming, "Shine" feels like an organic creation rooted in its surroundings. The video has a natural feel, avoiding any overly polished or theatrical elements. Bullinger aimed for the sound to evoke a sense of a late-night recording session, reminiscent of a garage band from the 1970s. This visual style mirrors the music, presenting it in a genuine and relatable way.
Follow Chris Bullinger on Instagram