It Was July doesn't mince words with her scathing new single, "Bully," It drops listeners in with her heat-breaking stories set to music. Out today as the lead single from her forthcoming five-song EP, "Bully," isn't just a return, it's a reckoning. This song doesn't bury its wounds. It sings, shouts, and lets them reverberate long after the last note dies.
"Bully" is a tight but blistering storm of emotion and pristine production. The song is inherently personal and universally relatable, inspired by It Was July's childhood experience as a bullying victim. Instead of shying away from the pain, she leans into it, turning trauma into triumph and heartbreak into hooks. Her voice is the song's anchor, commanding and crackling with controlled openness. You can hear the years behind the words, the skirmishes fought and overcome. There's a quiet fury in the verses and a hard-earned release in the chorus, a dynamic tension that lends the song its gripping edge.
"Bully" isn't merely a diary entry set to a melody. It's a work of art that has been carefully curated. The production treads the line between intimate and anthemic, piling on atmospheric layers, clean beats, and guitar lines that fit, but they also bite and burn. The sound never overshadows the story. It doesn't detract from the production that stands it up, perhaps supporting it and further pulling listeners into the world. It Was July is building with this EP.
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