Emerging talent TheSubstance currently excites listeners worldwide with his new single, “Black Skin”, a deeply-felt salute to African women, which has already reached 1.7 million streams on digital platforms. The song’s deeply affecting lyrics and catchy melodies have resonated with listeners around the world, and it’s become a viral hit especially on TikTok, where influencers and women have rallied around its empowering message.
At its heart, “Black Skin” is an anthem of love, respect and appreciation for the strength and beauty of African women. TheSubstance’s life-affirming delivery and evocative storytelling deliver this message into real-life, making for a track both highly personal and highly relatable. Its success speaks to the song’s authenticity, as well as the artist’s dedication to lifting the voices of those who inspire him.
Riding high on the wave of the track, and the music video is bound to paint the narrative in a way that celebrates African beauty and strength. If the song’s reach proves any standard, then the video will likely deliver just as much punch, enshrining “Black Skin” as a cultural moment, not merely a musical release.
TheSubstance is showing that music with a message still has a seat at the head of the table, and with “Black Skin,” he has crafted something special a love letter to Black women, wrapped in melody, rhythm and truth.