Berlin-based artist Allo. Now B is making an entrance of a different kind with her new single, “Pretty,” the first track off her much-anticipated debut album, Allo. B My Name. A fusion of dark pop, electronic, and classical influences, the song ultimately serves as an evocative statement of self-worth, delivered in the form of haunting piano melodies and unfiltered lyricism.
“Pretty” is a reclamation. It breaks down shallow societal standards, with Allo. B refusing to be written off by the superficial. Her raw, commanding vocals slink across the track like a force of nature, serving to further underscore the song’s undercurrent: if you want to be powerful, be intelligent, independent, confident.
The single, “Pretty” is a deep cut. It’s a no-nonsense answer to dishonor, with Allo. B challenging societal standards that commonly objectify people based on their physical appearance. The production replicates this tension, balancing ethereal keys with darker, brooding undertones, crafting a cinematic and immersive soundscape.
With “Pretty,” Allo. B establishes herself as an artist who won’t be afraid to shake paradigms and say what she needs to say.” This is just the start of what could be a show stopping debut era.