Bobby Freemont is no stranger to raw emotion, but his newest single, "Hurt No More," takes vulnerability to a new level. A soul-stirring rumination on mental health struggles and loss, "Hurt No More" signifies the logical next step in Freemont's artistic evolution, which swaps glossy production for naked storytelling.
Freemont, whose résumé as a producer includes more than 50 million streams and collaborations with Grammy-nominated and Juno-winning artists, had spent years influencing the sounds of others. But now, as he fully embraces his artistry, "Hurt No More" marks a change to something very personal. It's the first taste of his anticipated 2025 debut album, The Death of Bobby Freemont, and based on this single, you are in for some emotional roller coaster.
"Hurt No More" is a middle ground between Mac DeMarco's woozy, skewed guitars and Rex Orange County's lush, sad textures. The vocals are a stain of quiet desperation. They also call to mind the late Mac Miller's navel-gazing delivery and add a layer of poignancy. "Hurt No More" literally situates you in the room, in the moment, in the weight of it all.
"When it comes to "Hurt No More," Freemont explains, "Hurt No More" is about the battles we fight in silence. If you've ever experienced the heaviness of loss and the quest for peace, you are not alone." It's a message that rings especially true in an era of mental health awareness like never before.
With The Death of Bobby Freemont looming, "Hurt No More" presages what's next, a fearless immersion in the hardest conversations of life, all tied up in lush production and gut-stringy frankness.