OpCritical third single and music video, "Not My America," is a biting commentary on the divisive forces transforming contemporary American life. Instead of empty outrage, the band compensates for it by creating a work that is timely, urgent, and self-aware of our culture.
"Not My America" explores ways we increasingly use differences to divide and alienate, rather than unite. Exposing the brutal realities and vicious behaviors that permeate everyday life, in a track and visual identity that's equal parts aggressive and strangely reflective. A release that doesn't lose its sense of style while carrying a weight.
The new music video adds another layer of personality to the single thanks to its retro-futuristic look. The visuals borrow heavily from the classic racing title Road Rash and fill it with an arcade-inspired rebellious vibe that juxtaposes retro gaming culture against the song's contemporary social criticism. The outcome sticks in your mind visually but doesn't distract from the core message of the release.
What makes "Not My America" stand out is its immediacy. OpCritical does not go overboard with his message, instead, he presents a simple complaint about disconnection, hostility, and the loss of unity. It is a message we've heard before, but it's the way they pair that ethos with gritty energy and retro-gaming influences that make for a timely single set apart from more expected protest songs.