Platinum-selling R&B powerhouse and H-Town founding member Shazam Conner has resurfaced with a new single, “Back It Up For Love”, an infectious, feel-good song already garnering attention. Now available worldwide, the track is quintessential Conner, featuring his trademark Southern Soul sound, a rich blend of smoky old R&B and rowdy Country that dances playfully on your palate, much like sweet tea, and is ideally suited for his line-dancing fan base.
"Back It Up For Love" draws listeners in with soulful and warm melodies that center around Conner’s golden lead vocals. He brings with him the lessons he’s learned as the leader of H-Town, a platinum-selling R&B group from Houston, and one of the most successful independent acts in history, resulting in a seamless blend of archival reverence and fresh energy. The song’s irresistible rhythm and earnest lyrics beckon fans old and new to step forward, sway, and groove like it’s the 1990s and, yes, back it up for love.
It’s not often that a modern R&B release manages to feel timeless and fun, but Conner makes it sound effortless. Those country undertones add a surprising flourish that distances the track from anything on the radio, all while staying true to its soulful origins that H-Town fans have loved for years and counting. “Back It Up For Love” is an event, the most beautiful soundtrack ever for people who enjoy stomping their feet and lifting their spirits.
Shazam Conner reminds listeners that he’s still a beloved figure in R&B with the new release. “Back It Up For Love” is not just a single, it’s an ode to Southern Soul, community, and the eternal passion of music.