RXRXBBIT's new single "SUNK COST" hits you like a bolt of lightning. It's a dance-pop song with a lot of energy and a lot of meaning. RXRXBBIT turns the idea that style is more important than substance on its head by combining sharp lyrics with a beat that's ideal for dancing and getting your heart racing at night.
"SUNK COST" is a rare kind of pop song that both celebrates and confronts. The main idea behind RXRXBBIT is the sunk cost fallacy, which is the idea that people keep working hard, striving, and giving up because they have already put in so much. People who are trying to follow their dreams while dealing with the harsh realities of class inequality and capitalism know how it feels. RXRXBBIT doesn't shy away from these subjects, instead, she dives right in, mixing criticism with release.
The track is interesting because it has two sides. "SUNK COST" has bright hooks and a lot of energy on the surface, the kind of energy that makes you want to turn it up loud. But behind the shine is a brave self-questioning that shows both the strength and the emotional drain of not giving up, even when it seems like the system is against you. RXRXBBIT's writing cuts through the noise and embraces the messy, sometimes self-destructive cycle of ambition while still celebrating the thrill of the chase.
"SUNK COST" is RXRXBBIT's way of saying that she is an artist who can write pop music that makes you feel good without losing the story or the meaning. The song is emotional and sounds great. It talks about how hard it is to keep going when the world tells you not to. The song is dance-pop with a kick, and RXRXBBIT looks great in it.
Discover RXRXBBIT on Instagram.