New York City’s up-and-coming indie pop artist Ava Franks has unveiled her irresistible new single, “Every Day,” an illuminating ode to the euphoric feelings of young love. The first strum of the acoustic guitar pulls you into a warm, close embrace that translates seamlessly with Ava’s silky vocals.
And still, what energizes “Every Day” is not turmoil but modesty. The enthralling rush of hope and a faint thrill at meeting someone new, wanting them to always be within arm’s reach, is all captured in this song. The narrator, Ava, with her thoughtful and polished voice, conveys as much by what isn't said during those first unspoken looks, unasked-in-your-head questions, and exciting, tiny moments of waiting.
Ava Franks possesses excellent skill in converting the universal into a strikingly personal musical account. Her storytelling is dense. She doesn’t just sing about love, she draws listeners in to feel it with her, both thrilling and at once. The song strikes a perfect balance between whimsy and sincerity, offering an original take on a subject that has often been dismissed as hackneyed in pop music.
Her experience in school musicals and local talent contests comes to the fore on this recording, both in her well-honed vocal sound and her mature approach, that of a girl who has come up the hard way. On “Every Day,” she adds to her collection of indie pop gems, proving that writing and emotional intuition are just as magnetic for her as singing.
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