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730RS, Xvicer and Nosyte breaks through the noise of transient trends to offer something tangible. their most recent release, “The Sad Man (7X Fallen Mix),” is a refreshingly unique hip-hop track that draws inspiration from underground rap music, yet proves their ability to transcend the genre boundaries in which the rapper was previously confined and hopefully break out of.
Taking cues from the antihero Spawn and dedicated to his late cousin, who shared an equal appreciation for that dark, redemptive tale, the release explores themes of loss, rebirth, and resilience in expansive detail. The production is like that of a movie score, touching and layered and atmospheric, sucking listeners into a world where each bar is rife with pain and purpose. 730RS’s delivery is ragged yet controlled, reflectiveness offset by ferocity, and it’s the kind of sound that stays with you long after the last note has faded.
The momentum behind the release is undeniable. The official music video for “The Sad Man (7X Fallen Mix)” has just premiered on DJ Drewski’s “The Drop” (HOT 97), marking a high point in the career of an artist who consistently redefines what independent hip-hop can be. DJs have been busy phoning in for the release, furthering its hype in both underground and digital corners.
What separates 730RS is his ability to marry storytelling and emotion with the hard edge of street-aesthetic rap in a way that’s a blend of wisdom and respect-commanding recklessness. “The Sad Man (7X Fallen Mix)” isn’t a song, exactly, it’s a meditation on legacy, loss, and the willpower to stand seven times after falling six.