Los Angeles 16-piece collective The Urban Renewal Project is thrilled to announce the release of their “Rush,” the latest single from their forthcoming fourth studio album, "Love Glory Duty Death" The track is like an adrenaline shot, an electrifying head-on of jazz, hip-hop, and vintage soul that refuses to sit still.
"Rush" demands attention from the first note. The ten-piece horn section erupts with explosive energy, interlocking smoothly beneath the lush vocals of Alex Nester and the bold, playful rhymes of emcees Elmer Demond and Slim da Reazon. The result is hothouse and thrillingly contemporary, a sound that recollects big-band glory while keeping one foot firmly in the future of genre-free music. What elevates The Urban Renewal Project is its unfettered compositional method. “Rush” is not just sound upon sound, it’s a story. It's all there, each crack in the grooves, every hit of brass, and punchy verse feels determined to propel you forward along with the song’s kinetic momentum. It’s a song that sounds like its title, sweeping you away in an insistent tide of rhythm and melody.
With performances at SXSW, the Java Jazz Festival, and backing thesis-musician/rapper MASTERS on Toussaint St., The Urban Renewal Project continues to demonstrate why they are one of the most exciting live acts around. Their past singles, such as “Will to Survive” with Vic Mensa and “Don’t Ask Y” featuring Camp Lo, teased this evolution. Still, it really all comes together on “Rush,” in full technicolor, fearless, bombastic, and unmissable.
For those who love questions such as the one we just asked and crave innovative, genre-defying music, “Rush” isn’t just a single, it’s an offer to jump on board the Urban Renewal Project train and ride it joyfully through both the past and any number of means towards a relic’d future.