Jill Marie Cooper's "This Isn't Love" is a master class in cutting-edge contemporary R&B with alt-pop muscles flexed, and a sober take on the emotional realities lurking beneath our modern romance. Co-written with Skunk Anansie's Len Arran and produced by PALADA, the song is a juxtaposition of intense production, whereas intimate honesty makes you feel like there is unearthed drama in this confessional yet personal experience.
Mastered at Abbey Road Studios, the track features a well-defined soundscape in which big vocals collide with intricate arrangements. Cooper's voice is strong but subtle, straddling the divide between fantasy and reality in love. The song deconstructs the fallacies of love as put forth by the media and motion pictures, exposing the falsehood of screen dreams vs. genuine feelings in life.
The edgy pop-ballad twang of the track leaves you thinking Beyoncé, Kelly Clarkson, or Pink, but this is Jill Marie Cooper's own take with her unique stamp on it. "This Isn't Love" is a statement track from a talent on the rise who doesn't shy away from challenging convention while ensuring that soaring melodies and earworming tunes are never far behind. Here, Jill Marie Cooper demonstrates her vocal control and also her songwriting, which touches deep.
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