Una Rams resurfaces to proclaim in music that love has a higher value than ever, without a price tag. His new single "priceless possession" is an evolved rendition of a song he wrote over seven years ago, but now replete, in an Afro-soul anthem as fluent in R&B as it is in Afrobeats and Afro-fusion. Crafted by the skilled prowess of C-Tea, J-Smash, and Raven, "priceless possession" showcases the benefits of allowing time and artistry to mature.
The production has been reimagined with scrupulous attention to detail, adding warmth and texture, a layer of richness that mirrors the depth of the emotions it conveys. You are immersed in a soundscape that is at once intimate and vast, bridging the gap between Una's original approach and a contemporary feel. The song is the second single off Una Rams' forthcoming debut album, "Meet Me at the altar," a testament to devotion and sacred human connection.
Sung in both English and Tshivenda, "priceless possession" slips through linguistic and cultural textures, sketching a universal message about love's timeless importance. It is a song that not only celebrates love but also elevates the meaning of commitment, gratitude, and conscious choice behind a relationship. That every single line, every melodic turn, is underlining a truth that love is about choosing, again and again in small, ordinary ways, to treasure someone the best we can.
The fragile vocal performance of Una Rams floats along the complex arrangement, cementing us into the rawness of closeness while elevating us into ecstatic celebration of the human bond. The collision of rhythmic Afrobeats with soulful R&B sounds makes the cut a great listen for the mind and the heart, something not always evident in current musical trends. In the end, "priceless possession" is an ode that hits hard, and it reminds us why music can reflect our deepest, and why we need to pay attention to Una Rams, a storyteller whose impact transcends his speakers. With "meet me at the altar" on the way, this new track has undoubtedly raised the stakes and set the bar for a debut album full of the candor, soul, and brilliance of the real.
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