"Family Business," the latest release from T O Soul, is a statement. From the moment you hear the first thump, the track commands attention with the familiar energy of boom-bap, underpinning the production in a traditional Hip-Hop context and weaving through the reflective sentiment of conscious lyricism. T O Soul's signature method is evident everywhere, and the organic synthesis of the raw energy of UK grime and the emotional warmth of R&B.
His lyricism is brazen in its directness, addressing some themes others may shy away from. His execution is precise, striking with punch lines that all have heft and intent. There is a take-charge quality in his voice, a fluid combo of authority and openness that makes you lean in, hanging on every bar. The song is entertaining, and it challenges, engages, and provokes thought. The production is a significant exercise in contrast and unity. The boom-bap beat keeps the song moving along at a solid, head-bobbing pace and gives T O Soul an ideal backdrop for his storytelling. But it's the melodic undercurrents, plucked from the soulful end of his musical palette, that lend "Family Business" its emotional depth.
T O Soul has always been a genre-bending musician, and "Family Business" confirms that he vibes by that code, pushing boundaries while being true to himself. The emotional heart of the song, emphasizing loyalty, truth, and what holds us together, is reflected in his music through his personal style. It's an invitation into his world, where intensity overlaps with introspection and raw talent overlaps with polished craft. T O Soul reminds us with "Family Business" just how much of a force he is. It's a song that demands that attention, not only for its technical skill but for the honesty and heart that accompany it. T O Soul leaves you in no doubt as to who he is as an artist, as fearless, expert, and completely unfiltered, with music that's as challenging as it is catchy.