Owae's latest single, "Time," is that final golden hour of summertime, inclusive and lustrous and impossible to disregard. The song conveys a twin energy, the joyous lope of champagne-soaked nights and the quiet, pensive stillness of long morning afters. It's a song that captures perfectly the paradox of summer. Festive, yes, but with a hint of melancholy too. They say the days are long, but the years are short. Owae sings universal memories distilled into a line that feels both intimate and striking.
"Time" thrives in contrast. Its sandy, breezy production evokes an endless summer party, while Owae's lyrics draw listeners deep into reflective moments of openness. The track could just as easily soundtrack a sunset-soaked drive or the hushed stillness of a Sunday morning flight home. It's both a party anthem and an introspective diary entry, displaying Owae's uncanny ability to have fun while having something profound to say, too.
This post also signals a momentous shift in Owae's artistry. Released by Gold Rush Records, "Time" comes with a visual shot for the cinema, an immersive social media campaign, and a rollout party in his hometown of Charlotte that gathers local creatives around him as he continues to build his dream. It's a fitting homecoming moment that underscores Owae's dualistic nature, half methodical craftsman, half storyteller.
Owae is more than a genre-blurring rapper and singer on "Time" he's a storyteller who has the rare ability to distill momentary truths with precision, humor, and heart. The song doesn't just put an end to summer, but opens a new chapter for an artist who makes music that exists somewhere between chaos and clarity. It's a quick postcard nod at the ageless game we're all in, reminding us that while time gets away from us, memories?