K-Ottic collaborates with Jordan Grace for a cut that captures the vibe between chill mode and turning up. "9 PM," the stand-out single from K-Ottic's latest album "Watch," depends on those liminal hours, early enough for a chill night, but late enough to smear together as the indistinguishable club energy. The song kicks off with a pop-rap groove that is instantly welcoming and infectious. Jordan Grace, whose monthly listenership exceeds 1 million, contributes her signature hook, which brings a club-ready feel to the track, matching K-Ottic's confident verses.
The partnership works out a beat that compels movement, but lyrics and delivery that are addressing those who just might not last the distance until the after-hours set. This track is a tip of the hat to old souls, parents who finally found a babysitter for the night, or anyone who longs to stay young at heart without compromising a decent bedtime. This single is a tribute to moderation and happiness, delivered in a sprightly pop-rap bow. K-Ottic and Jordan Grace know who their audience is, and the song respects where you are in life and lets you loosen up for just a few hours. "9 PM" offers evidence that music can be for everyone, from the devout night owl to the weekend warrior getting their feet wet alike.
From a production standpoint, "9 PM" is a lesson in simplicity. The rhythm lands perfectly, allowing the vocals to dominate while still carrying enough bouncy energy to make it appropriate for easy listening in the background and a midcard rave-up on the dance floor. The song contains that rarest of qualities, the ability to capture a total feeling, a club vibe. It's considerate, amusing, and very much in touch with its genre, proving that a good time doesn't have to last till the witching hour to be remembered. "9 PM" serves as the introduction to what should be a very diverse and entertaining record. It's a sharp, nimble product, tailor-made for society's chronic multitasking and a great reminder that sometimes the best party is at 9 p.m.
Discover K-Ottic on Instagram