British rising artist Bettina BCB makes her musical presence known in a significant way with new single, "Messy Girl," a vast, ballsy statement that blends irresistible indie pop with a striking mix of electronic, R&B, and hip-hop influences. A confident and modern take on that genre-bending pop energy that made the early 2000s feel electric, Timbaland-era beats, newly fired, but entirely Bettina's.
"Messy Girl" is not only a jam, but a clapback. According to Bettina, the song emerged from the feeling of being talked about, dissected, and misunderstood, and then she transformed that into something powerful and celebratory. The verses confront the gossip mill square on, encouraging you into a world fueled by salacious whispers and met with unapologetic resistance. Bettina's beauty lies in turning confrontation into a party. There's something very of-the-moment and cathartic about its insistent beat and danceable rhythm, and it's a perfect anthem for the dying days of summer when you just want to let loose and not think about the consequences.
Mentored by the studio wizards Stargate in Los Angeles, she adds a polish and a precision to every beat, one suffused with a raw, instinctive urgency that also keeps the track alive and kicking. A&R powerhouse Chris Anokute has been guiding her, and it's his guidance that further assures us that such an attention-seeking sound is radio-ready, as well as genuine, making it perfect for stealing airtime everywhere.
"Messy Girl" is expected to expand that reach further, appealing to fans of both indie-pop and electronic-infused R&B, as well as anyone who feeds off the unapologetic energy and personality of it. Bettina has an excellent gift for storytelling through rhythm and attitude, and her personal narrative becomes something for all of us to experience, a dance party and an empowerment lift at the same time. On "Messy Girl", Bettina conquers the mess, refashions it as a glorious anthem for anyone who's finally ready to cut loose and embrace their wilder self.
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