Benny Watts has gone and done it again, this time teaming up with Profound79 to produce a track that hooks you from the get-go and does not let go. "No Hook" is another filthy radio hit, it's unwieldy, energetic, and fast becoming a signature element of Watts' sound. The song's gritty production sets the tone from the start, creating a perfect landscape for both rappers to showcase their skills over.
Profound79's verse cuts through the beat like a knife, matching Benny Watt's assertive, take-no-prisoners flow. There's an urgency here, a no-bullshit attitude to match the title, no hook, no filler, all killer flow. The Poem's minimalistic structure makes its impact bear that much more weight to me, demonstrating that less is often best when showcasing talent.
The sound of their collaborative effort comes naturally and flows seamlessly, maintaining the listener's attention. The production of the song, which is filled with punchy drums and spacey undertones, complements the verses without ever taking away from the focus. It's a masterclass in showcasing the art through simplicity.
"No Hook" is not so much another single as a statement. Benny Watts and Profound79 are cutting their own niche here by climbing into a land somewhere between grimy, bold music and trap entries, which slowly insert themselves into the nooks to remind us that dope music will always have its place on the main highway. This is a track that fans seeking genuine talent and no-frills authenticity won't want to miss. It's short, punchy, and impossible to ignore, and that's precisely what the duo set out to make.