On "Too Cool," his latest bid for pop dominance, SWEED spins a tale we've all lived just trying to be cool in front of someone you fancy and falling flat on our damn faces every time. The result is one of those songs you can relate to, while it stays incessantly stuck in your head. Sunny and breezy, "Too Cool" places you right in the pocket with its funky guitar strums from the get-go. By 0:21, you would hear the song break into this perfect collusion of bouncy synths, indie-pop shimmer, and SWEED's smoky, come-hither voice, a concoction that sounds like an effective product release piece.
The production here is so delightfully minimal and DIY that you can make out the song's groove and personality waver conspicuously, but in such a way as to remain infectious and not grating. SWEED sees attraction for the meandering experience that it is. It's really about the charm of just being imperfect. The touch of self-irony also makes this song sound like a wink from a friend who truly understands you. It fits in with SWEED's signature warm, laidback pop with a twist of funk, but on the other hand, he has taken that to the next level. And the rhythm bounces with just enough energy to get you bouncing in your seat, but not too much that it might get you out of control, making it an ideal kind of jam.
Moving on from the success of his streaming smash-hit, "Stuck" with over 5.2 million Spotify streams and a series of sold-out headline shows across Germany, Austria & Switzerland last year, "Too Cool" confirms SWEED's status as one of German indie-pop's most vibrant new voices. Fun, easy to dance to, and unassumingly cool, it is a song that gives you a free pass to relax your shoulders and go with the flow. With his latest single, "Too Cool," SWEED nails it perfectly, and the greatest love songs ride on having a bond and being cute, and maybe also a little embarrassing. And honestly, that's what makes them unforgettable.
Discover SWEED on Instagram