Leo Tea, rising as one of the most exciting new voices in modern hip-hop, is back with his latest single, "Keep On." This energetic, unapologetic pop-rap infusion highlights his status as an artist you need to get excited about. Driven by a magnetic beat and unapologetic energy, the song takes hold from the outset, creating an intimate yet universal landscape.
"Keep On" isn't just a song, it's a way of life. Right from the start, and especially in the hyperdrive-like rhythm of Leo Tea, it's as if the music is slapping you into attention, making you push through and stay present. And it does so by blending catchy pop sensibilities with the edginess that makes hip-hop, in a way that doesn't alienate the mainstream audience nor put off the genre laureates at the hardcore of its origins. Every verse is a punch, especially when stacked with such clever wordplay to a flow that's both laid back and at the same time asserts authority.
What elevates "Keep On" is Leo Tea's ability to craft compelling storytelling in song. And without saying so in a way that's got nothing to do with torturous narratives, he is all about resilience and resolve in a way that strikes you to your core. The chorus is tasty, a hook that embeds in your brain after just one listen, rendering it equally well-suited for radio play as it is for your music player. It's the type of track that you could see serving as the soundtrack of a triumphant moment, a late-night drive, a shot of inspiration in the middle of the day, or what have you.
The production quality is shiny, but it never upstages Leo Tea's voice or character. That the layers of beats/xsynthrhythms mix so well with the vocal interpretations adds dimensions to what they all are and what was cracked into it. "Keep On" is an intentionally constructed song, one that bears both emotional weight and danceable energy.