Rising UK talent concretecow proves he's unafraid to break genre boundaries, defy expectations, and create a sound that packs as much of an emotional punch as it is irresistible on his latest single, "high maintenance." Styling across Pop Rap, Alt Pop, and Cloud Hop, concretecow honed his burgeoning identity as an artist who finds his wings through contrast on "high maintenance." The track has all the neon-pull energy of hyperpop, with fast, glitchy textures and punchy beats, but what makes it stick is the human voice at its core.
His delivery folds in neatly with the emo-rap and pop-rap that make up its surroundings, placing them right next to each other in an audio braid that feels earnest and amusing at the same time. "high maintenance" is an anthem of feistiness that captures the restless push-and-pull of modern relationships and the modernist approach to self-expression. Its verse is speedy-heeled, lyrical and snappy, the payoff being the chorus that's gonna linger long and just the kind of singalong/ repeat-worthiness that fans are always seeking to satisfy that jones for a hook. concretecow layers on a set of lyrical themes with emotional depth, ensuring the song resonates in its content as much as it does in its fast-paced energy and infectiously upbeat mood.
"high maintenance" reflects the spirit of today's underground, internet-powered soundscapes while ultimately carving out its own lane. Instead of copying trends, concretecow smudges a blend of them, incorporating hyperpop's blaring chaos, emo rap's openness, and pop rap's readiness to please into a voice that actually feels like his own. It's the music of a generation caught between intensity, feelings, and an unceasing need to keep up with a world hurtling forward at a frightening pace. "high maintenance" is a powerful statement of purpose. It's the sort of track that you'd want to play on repeat and not just because of its production sheen, but because of all of the personality it imbues. In this release, concretecow is actively contributing to the evolution of pop rap and hyperpop.