Seattle-based artist [Ai]n’t Real unveils a playful new single, “Move This Way,” and it’s everything Adult Contemporary needs right now. Soulful, funky, and undeniably dynamic.
Rooted in the R&B and soul tradition, the track also boasts an incredible, modern sheen that keeps things fresh. The production does not outbalance the storytelling, it supports it. You hear your Seattle roots in the grit and heart, there’s a universal accessibility that invites you to connect with the emotion from anywhere on earth, wherever you might be listening. Set atop a slippery foundation of bouncy synths and throwback R&B rhythms, “Move This Way” is somewhere between flipping through an audio photo album, each beat garnished with personal sharing and emotional honesty. One thing that stands out immediately is the intention behind every single lyric. Written entirely from scratch by [Ai]n’t Real, the song possesses a richly intimate, lived-in vibe that complements its buoyant sound.
There’s a slick duality at work, where one minute you’re tapping along to infectious, dance-ready grooves and the next, you are absorbing subtle hints of the artist’s journey, including triumphs and setbacks, highs and lows. It’s music that makes your feet move and reflects back to you in literal echoes. On “Move This Way,” [Ai]n’t Real declares this isn’t just a groove, it’s an announcement. Real stories. Real sound. And an irresistible call to dance.