On "Wild In Love," The Happy Fits are providing a heady dive straight into the madness and joy of forbidden infatuation. It's the latest single from their upcoming album, "Lovesick," and it lands like a shock of reckless, breathless, and memorable electricity. Powering through in electrifying synths and an unstoppable beat, "Wild In Love" is the encapsulation of falling hard too fast, too deep, and there are no brakes in sight. It's not all fairytale romance and tidy wrapping. It's about that unfiltered, sweaty-palmed, heart-thrumming moment when you know you're in over your head but you go for it anyway. As frontman Calvin Langman describes it, "It's the sound of falling for someone you know you shouldn't, but loving the thrill of it anyway."
It's that energy that translates perfectly into the track's production, which features great 80s-tinged synth textures caressing the band's typical brand of sunny instrumentation. The lyrics race breathlessly, suggesting the heat of the moment with a suggestion of danger, walking a tightrope between sweetness and urgency. The music video, also directed by Jacqueline Justice, is equally wild-hearted. Shot over three even more reflective mediums, DSLR, 16mm film, and an early 2000s handicam, it's about love in its purest, most spur-of-the-moment form. Couples locking lips in the street, gatherings of fans in the clandestine locations at LA's Dockweiler Beach at a mind-blowing sunset. It's a real-world kaleidoscope of love in the wild. Those moments, captured with the dreamy imperfection of memories, reflect the song's central message that love is everywhere, messy and impossible to resist.
For The Happy Fits, "Wild In Love" is an emotional mile marker for the band on their journey. Having triumphed over their own turbulent weather, this track positively charges through like a breaking dam. For every synth stab and lyric shouted into the void, they're telling the world that sometimes, the most sincere love songs are the ones that make a confession by admitting just how beautifully unhinged it all can be. "Lovesick" is on its way, and if "Wild In Love" is anything to go by, it's going to be one rollercoaster of a ride.
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