SHOLA DEMO comes with a fiery reminder that time is running out. His latest single, "TIME NO DEY," pulses with the heartbeat of the street and the spirit of the resilient. It's a wake-up call painted with Afrobeat drums, Fuji flair, and Amapiano bounce. Originally from Oyo state, Nigeria, SHOLA DEMO draws inspiration from his African roots and the European connection into Afro-fusion.
"TIME NO DEY" is a bit scuffed up, rough, and genuine. It prompts you to move with purpose. Within seconds, you are thrust into a groove that is the equivalent of wild acceleration, but rhythmic and orderly, and utterly, fully alive. SHOLA DEMO brings a raw, fiery truth to the table, and his vocal execution is steeped in life experience. He's not a rapper who traffics in luxury or fantasy. What his lyrics do offer, however, is purpose, perseverance, and the weight of chasing your dreams when the world is waiting to leave you behind.
There's something undeniably honest about the meld he creates here. Taking cues from genre leaders such as Burna Boy and Asake, SHOLA DEMO has carved out a lane for himself. The tribal beats are reminiscent of home, but the Amapiano touch gives it a modern twist. And then there's that Fuji seasoning, distinct and undimmable, an anthem of himself that he will not allow to be assigned a diluting nationality. This is music with meaning. "TIME NO DEY" is for the hustlers. For the early clockers, the late grinders, the big dreamers. It's a soundtrack for those who can't afford to wait. In a cluttered Afrobeats landscape, "TIME NO DEY" stands out not only for its feel but also for its content. It's a motivational plea that never preaches, stylish without selling out. SHOLA DEMO is making a statement.
Discover SHOLA DEMO on Instagram