There is something in the air that's simply magnetic when RIIIVER JORDAN drops new music, and that electricity behind "Purple Fantasy," his first release since "Cruel Intentions," is undeniably there. With its combination of rich, velvety sounds and sultry beats, this is an enchanting, love-indulged getaway that effortlessly blends urban pop with an edgy hip-hop heart.
Already dripping with its own ZaHne spice from the mind of the masterfully subtle Day Underscore, and polished to perfection by mixing engineers Trev Yarash and the Grammy-winning Alex DeYoung, "Purple Fantasy" is not only a track, but an atmosphere. From the get-go, you get sucked into a world where dreamy romance and a steady groove are side by side. JORDAN's voice skates effortlessly over the top, smooth and emotionally sound, drawing you further into his world with every croon. The beat throbs with contemporary swagger, as the lyrics consider love and connection through a gauze of imagined warmth. It's an apt reintroduction for an artist who was more or less destined to make waves. The biblical river inspires RIIIVER JORDAN's moniker, and his music evokes a sense of depth and movement. With "Purple Fantasy," he invites us to immerse ourselves in something larger than a song, it's a feeling, a fantasy, a moment suspended in color and sound.
Although the track itself is incredibly luxurious and sexy, there's a sincerity to it that makes it hit harder than your average pop tune. JORDAN doesn't shy away from openness, but his delivery is assured, a tension of softness and strength that marks great love songs. "Purple Fantasy" is a delightful detour into warmth, connection, and unapologetic imagination.