Something sweet is brewing in the locale of indie pop, and it goes by the name of "igloo," the airy new single from in/of, the Asian American band of the moment. With a name as poetic as the sound they're making, this upstart act mixes up indie pop, alt-pop, and a little R&B into the kind of song that shimmers as much as it smolders. igloo" pulls up as a playful paradox, extraordinary in title, but bubbling over with the warmth of a summer romance.
The track feels like the sun on your skin and the wind in your hair, flirty yet thoughtful, jazzy yet grounded. It's a groove-heavy bop, designed for beachside escapes, poolside hangs, or late-night city drives, one that serves up the romantic tension. "igloo" combines jazz-tinged instrumentation with a familiar close-up dynamic, reminiscent of artists like Rex Orange County and NIKI. There's a modest audacity in the production, with cool basslines, warm keys, and busy rhythms that strut a quiet swagger. In terms of voice, the performance is a relaxed yet old-school cool blend of new and old. Bursting out of Toronto, New Jersey, and to a lesser extent San Diego, Orange County, to germinate the antipodes of Boston, the band is the amalgamation of creative forces, the multi-instrumentalist, the rapper, the singer, the poet, all adding their unique flavor to the pot.
The result is a track that seems effortlessly genuine, unforced, and quietly addictive. "igloo" is designed for you to chill with, dance with, and maybe even fall a little bit in love with. The band's tagline, "in, but not of," describes the sensation perfectly, familiar enough to vibe with, yet fresh enough to stand out. With "igloo," in/of has made quite a splash right off the bat, one that suggests there's plenty more genre-skirting, barrier-busting creativity to come from this exciting collaboration. Crank it up, roll down your windows, and let "igloo" transport you somewhere warm, even if it's just in your mind.
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Love this song and the band! Excited for future releases!
ReplyDeletewhat a bop! can’t wait to see what else in/of comes up with in the future :)
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