Toronto's Cubanbrown's new single, "Deep Pyar," is taken from his latest EP, "Ready for Change." The singer, rapper, songwriter, and producer blends hiphop with Desi influences weaving multicultural textures like an artist who knows exactly where he comes from and where he's going. "Deep Pyar" hits you like a silky-smooth, all-consuming tide, and is laden with emotional heft. The instrumental is lush, atmospheric, and almost aquatic in texture, providing an ideal backdrop for Cubanbrown's contemplative ruminations on love.
As the title suggests, this is about "pyar," in its raw, honest, and dignified form. Cubanbrown sings with ease across English, Urdu, Punjabi, and Haryanvi, finding joy in bridging his South Asian heritage with something altogether more universal. In a landscape where artists find themselves bending toward the mainstream, Cubanbrown leans into his heritage without sacrificing the edge. "Deep Pyar" reflects a broader theme in connection. Not the allure of romance, however, but a connection with identity, culture, and purpose. There's a heartfelt quality here that many artists aspire to but few achieve. More than just wanting to be heard, Cubanbrown intends to be understood.
A product of Toronto's landscape, Cubanbrown is carving out a solid niche for himself. His voice is about being world-bridging. But whether you're here for the vibes or the narrative or the jarring constellation of South Asian lushness and North American gnarl, "Deep Pyar" is a must-hear. With this single, Cubanbrown is channeling something deeper. And if "Deep Pyar" is any indication of what's to come, "Ready for Change" may be the cultural reboot Toronto needed.
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