ALEX STAR's "Iam Going to the Beach" is the soundtrack to your eternal summer

ALEX STAR sends a musical postcard from paradise with his new single, "Iam Going to the Beach."  recorded in Nice on the French Riviera right in the middle of winter, was born out of memories of golden times last summer in Kalamata, Greece and it sounds like that too.

"Iam Going to the Beach" hits like a sunbeam aimed directly at the heart. Warm, smooth, and rhythmically hot, the song washes over you with its easygoing vibe, somewhere in between chill-out electronica and a breeze with a spicy take on Latin rhythms. ALEX STAR effortlessly captures that elusive thread of harmony, those rare moments when everything feels right. It's accurate and straightforward to emotions in an appealing way. PEN DOWN BY STAR himself. The lyrics for it were written while he was on his way to hit the beach with his melody fluttering about in his head. There's a spontaneity that captures the spirit of playful inspiration, giving the track its magic. There's no artificiality, just an honest soundtrack to a good day.

What makes "Iam Going to the Beach" stand out is that it feels so natural. Then came "Stay," the album's first single, with its sweet sense of resignation and its mellow synths that are so easy-breezy-lazy, pop can't even try too hard to be great right now, it has "Stay" to do that for it. It knows exactly what it wants to do with you, cocktail in hand, toes in the sand, heat in your heart. Perfect for slow sunsets, beach road trips, or even if you want to pretend it's summer inside your apartment, the latest from ALEX STAR is a reminder that music can be a time machine or at least a one-way ticket to somewhere warmer.

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