Tom Hutchcraft is joined by international pop-reggae star Sean Kingston and rising R&B talent Jadhé on the playful new single, “Do,” a sun-soaked hit in waiting that feels like a comfortable exhale after a lengthy creative metamorphosis.
At 25, Hutchcraft has already embarked on an unconventional journey through the music industry, from posting intimate piano covers in 2022 to embracing hip-hop in 2024, with guidance from Dizzy Wright, the former Funk Volume mainstay. “Do” is yet another leap forward, and it’s also a smartly calibrated one. It’s rhythmically catchy, layered with unexpected textures. Flexing his increasing versatility here, Hutchcraft shares melodic rap with vibrant pop undercurrents, never sacrificing the melodic bent that initially brought him to the limelight.
The track greets the listener with a laid-back, effortlessly cool vibe. Keys flash over a laid-back beat, instantly drawing the listener in. Next is Hutchcraft, rapping 60s pop-esque verses with a light-hearted yet reflective tone, the kind of lead-in you’d expect from a track that has a bit of flirtation and self-assurance mixed in. Kingston’s ubiquitous voice sneaks in next, a reminder of why he still reigns supreme when it comes to beachside hooks and sunny good vibes. And Jadhé? He nails the triptych with silkiness and finesse, providing an estimable vocal contrast that’s sultry and strong, ensuring “Do” is not simply a playlist filler but worth a couple of replays.
What’s even more intriguing about “Do” is the ease with which three such disparate artists bend together while never losing their identity. There’s a transatlantic feel at work. Classically trained keys from Cambridge interweave with island melodies from Kingston, complemented by Jadhé’s R&B polish. It’s a digital-age collaboration that doesn’t seem stitched together in a label boardroom so much as united by a true synchronicity of styles and timing.
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