Midwest beat-slayer Ayo It's Milk and Philly's rapper, AKA the only one, combined forces for a summer banger, "F It," that welcomes you in. Their new single, "F It," is a vibe drenched in recollections, bravado, and liberation. The track sounds like a love letter to carefree summer days and late-night turn-ups rooted in a punchy, bounce-heavy beat that hearkens back to early 2000s block parties. It belongs to the type of record that does not wait for permission to blow up.
"F It" was already doing numbers before it hit streaming services. Front-loading with over 27,000 pre-saves via Hyperfollow, playlist pickups, and tantalizing, cinematically shrewd teasers, the release felt like a cultural event, not simply a song drop. But the buzz wasn't only digital. The pair doubled down on the culture with a creative rollout featuring cookout-themed skits, voicemail campaigns, and a pull-up and let-loose message that felt refreshingly human in a music world that can be overly curated today.
Behind the boards, Ayo It's Milk is more than just technical prowess. The story of his early days in bands, military scholarship offers, and finding his voice in digital production is a tale of transformation and artistic tenacity. "F It" is a toast to that journey. His production here is infectious, playful, and off the rack for the aux cord at a party. AKA the only one's verses don't hold themselves too seriously, and that's the point. With personality, charisma, and that extra Philly edge, he injects the track with the punch it needs. "F It" is a testament that music can continue to be fun, communal, and full of life.
Discover Ayo It's Milk on Instagram
"F It" was already doing numbers before it hit streaming services. Front-loading with over 27,000 pre-saves via Hyperfollow, playlist pickups, and tantalizing, cinematically shrewd teasers, the release felt like a cultural event, not simply a song drop. But the buzz wasn't only digital. The pair doubled down on the culture with a creative rollout featuring cookout-themed skits, voicemail campaigns, and a pull-up and let-loose message that felt refreshingly human in a music world that can be overly curated today.
Behind the boards, Ayo It's Milk is more than just technical prowess. The story of his early days in bands, military scholarship offers, and finding his voice in digital production is a tale of transformation and artistic tenacity. "F It" is a toast to that journey. His production here is infectious, playful, and off the rack for the aux cord at a party. AKA the only one's verses don't hold themselves too seriously, and that's the point. With personality, charisma, and that extra Philly edge, he injects the track with the punch it needs. "F It" is a testament that music can continue to be fun, communal, and full of life.
Discover Ayo It's Milk on Instagram