Aleeta's "Endless Cycle" features the genre-blurring gem, which feels both timeless and all too fresh. The Germany-born, Ethiopia-raised singer-songwriter weaves a lively thread that spans continents as she taps into her diverse roots and global influences to craft a song that pulsates with energy and heart.
"Endless Cycle" is precisely what the title suggests. It's an emotional rollercoaster of romantic ups and downs in a velvety package. Aleeta's singing feels nimble, a suave touch over a bouncing Afrobeats beat and the plush backdrop of R&B. The production is clean, polished, and warm, thanks to the touch of a top-tier producer/engineer, but it never feels overdone. There's an unvarnished honesty to the way his beat swells and exhales, reflecting the push-pull of a love that can't find its equilibrium. It's simple to pick out the influence of genre trailblazers like Rema and Tems, though Aleeta doesn't copy so much as translate their style. Her voice is distinctive, airy yet grounded, tender yet assured. She has an individual voice. Her music is a blend of Afrocentric rhythms and Western soul that's not revolutionary so much as organic and forward-looking. This isn't just music for now. It's a picture of where global pop music is headed.
The hook? Undeniably sticky. It's a stealthy walker that gets in your head and lingers long after the song fades, all the more ironic given the title. It's the sort of song that commands a replay, not because it requires one, but because it's so inviting. It's playlist gold, ready for the dance floor, and headphone-approved all at the same time.
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