In March 2024, she released her first album since the switch, Cowboy Carter, her eighth studio album and her first foray into country music. Beyoncé calls the artist and collaborates with the label signed to the business to develop Beyoncé's style and create an innovative fusion with traditional country elements on that album. Cowboy Carter, which peaked at number one on the Billboard 200 and the Top Country Albums chart, among others was a commercial juggernaut. It was the first album by a Black woman to debut at No. 1 on the Top Country Albums chart, an indicator of Beyoncé’s efforts to expand the genre’s boundaries.
The album’s lead single, “Texas Hold ‘Em,” made history as Beyoncé’s ninth U.S. number-one single and the first country song by a Black woman to land atop both the Billboard Hot 100 and Hot Country Songs charts. Cowboy Carter received eleven nominations at the 67th Annual Grammy Awards, which shows its widespread critical acclaim. Among them: Best Country Album and Album of the Year. This high-profile win made Beyoncé the first Black woman to win Album of the Year since Lauryn Hill in 1999 and a testament to her influence on the creative world.
If the album was a commercial success, it also initiated a cultural renaissance in country music that extended beyond it. Publications hailed Beyoncé as having created a “cultural shift” and “watershed moment” for the genre. Her impact was felt in greater diversity in country music audiences, with studies showing a 40% increase in Black listeners aged 18–34 listening to country radio.
Beyoncé's power transcended music, with the calculated partnerships with mass-market brands. In October of 2024, she teamed with Levi’s for their ‘Reiimagine’ campaign, honoring women’s history with the brand. The campaign included a reimagined version of Levi’s “Laundrette” commercial from 1985, which immediately counted for 2.4 billion impressions within the first month, showcasing Beyoncé’s unrivaled skill set to engage audiences across all platforms.
In support of Cowboy Carter, Beyoncé announced the Cowboy Carter Tour, slated to kick off on April 28, 2025, in Inglewood, California. The tour is her fifth all-stadium tour, underlining her enduring appeal and the album's success. Expected to include some classic hits and new offerings, the tour will likely deliver a full scope of her musical history to fans.
It was 2025, and no one did it better than Beyoncé, a once-in-a-generation phenomenon who broke artistic new ground, cultural and commercial new ground, and balanced female empowerment and femininity so well. With Cowboy Carter, she reinvented country music and re-asserted herself as a transformative artist with influence across genres and industries. Now, as she embarks on the Cowboy Carter Tour, audiences across the globe await the next chapter in her storied career, knowing that they are bearing witness to a true visionary as she inspires the world, one show at a time.