SURESON is staking its claim with its new single, "Rich Kidz." An unflinching step into the dynamic of privilege, "Rich Kidz" is meant to be heard as a fluid combination of power-pop, chamber-pop, and rock that inspires meaningful contemplation without overwhelming the mind even days after the conclusion of the last note.
"Rich Kidz" captivates from the first note, the fusion of genres creating a background rich in texture and dynamic in its emotional conveyance. The hook is as irresistible as it is immediately divisive: "The rich kids get what they want." It sums up the song's fascination and gentler indignation about who we consider a person deserving of the spoils. The lyrics of SURESON tell a great story about the rich youth world, brilliantly mixing observational sharpness and social commentary.
SURESON's art is a hit. "Rich Kidz" starts with a soft, slightly ethereal chamber-pop vibe but quickly jumps into fuller gear, bringing in rock punchiness with propulsive beats that push the song along. The layout is lush yet serrated, employing a combination of orchestral and rhythmic sounds that dovetail with "Rich Kidz" acerbic reputation. It's a sonic terrain that registers as multidimensional as the subject matter it engages. That juxtaposition of playful, even whimsically catchy melodies with savage lyrical content is part of the album's allure, drawing listeners into a maelstrom of feeling.
But "Rich Kidz" is a reflective song that prompts you to ask questions and, ultimately, feel. The gregarious instrumentation reflects the track's storyline, one that fluctuates between carefree indulgence and blunt awareness. SURESON knows how to hook you with made-you-think hooks that make you think twice about your world.