Alfreda is back with “Frankie,” an entrancing mix of vintage charm and present-day cool that solidifies her place as one of the most alluring voices in modern pop. Known for infusing her music with the glamour of old Hollywood, Alfreda melds past and present as if in a film that can’t tell her story without an intimate feel.
Building on the stunning singles “Nude,” “Lipstick,” and “Guest Room,” which comprise the sonic tapestry of her Mother’s Makeup EP, “Frankie” finds Alfreda continuing to build another chapter in her constantly shifting artistry. Channeling a deep, Lennon-esque intimacy at first, “Frankie” beckons you down its lush currents before exploding into a blazing, liberated 70s disco fantasy. It’s this transition that is effortless yet electrifying, showing Alfreda’s deft touch for balancing nostalgia and innovation.
“Frankie” is a love song about its intensity, its unpredictability, and the timeless energy it holds. Alfreda’s signature vocal delivery, dense with understated bravado, turns each lyric into both a back alley whisper and a triumphant statement. This is music for the romantics, dreamers and anyone who has ever lost themselves in the thrum of a truly great song.
With “Frankie,” Alfreda shows us that she’s creating a vibe. She is effortlessly glamorous yet down-to-earth, honest, and capable of redefining what pop in 2022 can be.