Zachary Mason has returned with new single "Sweet Girl," and, oh look, the volume has been turned back up, way up, with this puppy, "Sweet Girl," a nonstop riff-rock anthem, a love letter to classic rock n' roll with a contemporary twist. "Sweet Girl" hits the industry with infectious hooks, eclectic lyricism, and irresistible fun.
"Sweet Girl" exudes an unstated cool, led by Mason's signature weaponized guitar and an infectious groove. The real magic, though, lies in its dynamic arrangement, helped by John Thomasson (Little Big Town), whose basslines give depth and swagger to "Sweet Girl." They create a sound that's both old-school and sonically fresh, which shows that Mason has an unusual talent for connecting the dots between rock's yesterday and today.
Mason also keeps things reasonably light on the lyrical side, describing his muse as free-spirited and whimsical to craft clever, off-kilter imagery that lends "Sweet Girl" its endearing quirk. It's a song that won't take itself too seriously but still leaves a mark, which may be why it's already making the rounds across playlists and music blogs, including being featured in Spin Magazine.
Mason seems to be establishing himself in indie rock after his big breakthrough with "Special People" and "I'll Get Through." With "Sweet Girl," he offers a punchy, feel-good anthem that solidifies his reputation as one to watch.