REI AMI's latest single, "SNOWCONE," is a genre-blurring, attitude-drenched banger that slaps as much as it soothes. The up-and-coming #REIPOP star is composing an experience, a sonic thrill ride that careens from vicious rap bars to honeyed melodies in a blink. And somehow, she turns chaos into effortless craft.
With "SNOWCONE," REI AMI flirts with extremes, femme fatale, and last villain standing. The verses land like a punch in the throat, sharp like a razor, cocky, and packed with unfiltered bravado, only for the chorus to slink into a dreamlike lullaby, dragging you into a hypnotic haze. It's a lesson in duality, the kind of sonic whiplash that makes you want to restart to feel it again.
Raised in Maryland around devout Christian beliefs after being born in Seoul, REI AMI didn't follow a traditional route to music, and it went from taboo to fuelling fire. Motivated by a dog pile of influences, Kendrick Lamar's grit, Lauryn Hill's soul, and K-pop's precision, she has established one that is distinctively her own. Her debut singles have already proven that she doesn't push boundaries. She obliterates them.