Jay Prince came to catch those fleeting moments in his newest single, "Chasing Thrills." The self-produced track is an exuberant marriage of nostalgic warmth and futurism, ransacking the dreamy sonics of Tame Impala while keeping true to the groove for which Jay is known. It's that kind of song that sounds like California's golden hour windows down, open-ended possibility.
"Chasing Thrills" inspired his time in Los Angeles. Whether coasting through the city at sunset, going on a drive with no destination, or just being there, Jay channels these experiences into a meditative soundscape that feels deeply personal and universally relatable. His contemplative lyricism, set against plush production, yields a song that activates both body and mind.
Jay Prince is always a multi-dimensional artist, cleverly entwining music with visuals and a narrative. You're well known for directing attention-grabber videos like how far the collaborations with industry fashion heavyweights, and your artistry goes far beyond the mic. His recent project with acclaimed outlet Nowness, which captures his travels to Kinshasa, DR Congo, shows his commitment to cultural celebration, documenting heritage in film form and through a beautiful photobook, further proving his devotion to this world.
Jay, now the founder of Lounge in Sound, still advocates for genuine artistry, creating a space for soulful, genre-bending music. Previous singles such as New Day and How Far garnered much love from key outlets such as BBC 1XTRA, COLORS, and Wonderland. Chasing Thrills reaffirms that Jay Prince is indeed a voice to listen out for, one that reminds you to chase the highs but never forget to live in the moment.