East London’s JADA is proving why she’s the one to watch with her latest offering “KO” a hypnotic amalgamation of New Wave R&B, Hip Hop & Alt-R&B so visceral it lives up to its namesake. After the whirlwind that was her debut “Magic”, a track that garnered immediate heat from the likes of Victoria Jane, DJ Ace, COLORS and Notion, JADA is here to show that she’s not just here to play, but dominate.
Co-produced with Grammy-winning Venna, “KO” is a sonic whirlwind, as sleek, ultramodern, floaty vocals are paired with off-kilter drum patterns and deep, droning atmospherics. The song’s off-kilter rhythm draws listeners into a tug-of-war with emotion, echoing the song’s theme surrounding the unpredictable highs and lows of love. Co-penned with JVCK James, the lyrics float between cocky playfulness and unvarnished introspection, the lovelorn beauty of modern entanglements.
In keeping with her adventurous sensibility, JADA creates a sound that feels both nostalgic and futuristic, helping establish her as one of R&B’s most promising new voices.